While my programmer woman is taking a break, I’m going to go ahead and start working on our marketing strategy.
Our first announcement happened on a few social networks:
- Facebook ~ 1000
- Vk ~ 500
Surprisingly to me, we were supported with a few reposts(like 4) accounting for like half of the total traffic(the second hump).
I’m not sure about how many views actually happened as a result, but those had converted to ~150 hits to the registration page.
In the end we have received 6 e-mail signups.
All the cool marketers would draw a pipeline. Mine looks like this:
[ 1500 ]—-( 10% )—->[ 150 ]—-( 4% )—->[ 6 ]
What’s cool about the pipelines is that now I can estimate how much resources I need to spent to get to a number I want.
E.g. if I need 100 users and Google Ads cost 1 UAH per click, I need:
100 users * 1 UAH / 0.04 = 2500 UAH
Which is not terrible amount of money but stands out compared to average salary in Ukraine of 3000 UAH (:
Btw, 1UAH per click was chosen at random – google now shows 15..40 UAH which makes things even more interesting.
Although 4% conversion doesn’t seem that bad compared to the industry average, higher values can be achieved.
Better targeting(no more spamming all the friends) and improving the landing page(yay my non-english speaking friends) are the low hanging fruits.
I’m letting a Google ad into the wild and let’s see how it works – more reports to follow : )
When Olga will return, she’ll have even more fans to code for! ^_^