Tag Archives: kiss your woman project

Kiss Your Woman III: Launch stats

While my programmer woman is taking a break, I’m going to go ahead and start working on our marketing strategy.

Launch stats

Our first announcement happened on a few social networks:

  • Facebook ~ 1000
  • Vk ~ 500

Surprisingly to me, we were supported with a few reposts(like 4) accounting for like half of the total traffic(the second hump).

Screenshot 2015-01-22 13.26.18

I’m not sure about how many views actually happened as a result, but those had converted to ~150 hits to the registration page.

In the end we have received 6 e-mail signups.

All the cool marketers would draw a pipeline. Mine looks like this:

[ 1500 ]—-( 10% )—->[ 150 ]—-( 4% )—->[ 6 ]

Estimating budget

What’s cool about the pipelines is that now I can estimate how much resources I need to spent to get to a number I want.

 

E.g. if I need 100 users and Google Ads cost 1 UAH per click, I need:

100 users * 1 UAH / 0.04 = 2500 UAH

Which is not terrible amount of money but stands out compared to average salary in Ukraine of 3000 UAH (:

Btw, 1UAH per click was chosen at random – google now shows 15..40 UAH which makes things even more interesting.

Anything wrong?

Although 4% conversion doesn’t seem that bad compared to the industry average, higher values can be achieved.

stats

 

Better targeting(no more spamming all the friends) and improving the landing page(yay my non-english speaking friends) are the low hanging fruits.

What’s next?

I’m letting a Google ad into the wild and let’s see how it works – more reports to follow : )

When Olga will return, she’ll have even more fans to code for! ^_^

P.S. KissYourWoman.com is a relationship nurturing tool. Join us!

Stepping forward, no matter how small

Almost 2 weeks had passed since our start with KissYourWoman.com and nothing had happened. Like at all. Enumerating all the excuses won’t help as they don’t tell me what to do to move things further, so I’ll be telling you about the attempt to cure this.

Thinking about that reminded me of 6 people I can remember straight away which were curious about becoming a Java programmer, asked me, I handed them the plan summarizing my story and… nothing happened.

And awesome Learning how to learn, amongst other things suggesting to do whatever stupid but small and regular steps.

So small and stupid we did it. A neat drawing of a screen, LayoutIt!, some attention of a caring engineer and let’s care about project plans, awesome frameworks(hi, rails!) later.

May the fun be with us now (:

kym

Applying all of that to myself(and given that I’m into sales), I should find a sales person and stick with them until I”ll become a one.

Kiss Your Woman (.com)

Screenshot 2014-12-31 20.35.34Happy New Year and bla-bla-bla, but I have more important matters to address. This this post announces start of (yet another one) project. Me and Olga gonna be fixing my interactions with people desiring a piece of my attention.

Meet www.kissyourwoman.com.

Kind of a logbook

  • Started like an hour before midnight(22:30) on New Year Eve
  • First visitors at 01:30
  • Tried like 4 services generating landing pages. All suck in trial – nice demo of what a premium account can give me : )
  • Bought a domain name for $20 for 2 yrs from godaddy
  • Bought a month of service from kickofflabs.com for $29 :\
  • Total: 4 hours, $49 to start