Daily Archives: 2015-01-22

Kiss Your Woman III: Launch stats

While my programmer woman is taking a break, I’m going to go ahead and start working on our marketing strategy.

Launch stats

Our first announcement happened on a few social networks:

  • Facebook ~ 1000
  • Vk ~ 500

Surprisingly to me, we were supported with a few reposts(like 4) accounting for like half of the total traffic(the second hump).

Screenshot 2015-01-22 13.26.18

I’m not sure about how many views actually happened as a result, but those had converted to ~150 hits to the registration page.

In the end we have received 6 e-mail signups.

All the cool marketers would draw a pipeline. Mine looks like this:

[ 1500 ]—-( 10% )—->[ 150 ]—-( 4% )—->[ 6 ]

Estimating budget

What’s cool about the pipelines is that now I can estimate how much resources I need to spent to get to a number I want.

 

E.g. if I need 100 users and Google Ads cost 1 UAH per click, I need:

100 users * 1 UAH / 0.04 = 2500 UAH

Which is not terrible amount of money but stands out compared to average salary in Ukraine of 3000 UAH (:

Btw, 1UAH per click was chosen at random – google now shows 15..40 UAH which makes things even more interesting.

Anything wrong?

Although 4% conversion doesn’t seem that bad compared to the industry average, higher values can be achieved.

stats

 

Better targeting(no more spamming all the friends) and improving the landing page(yay my non-english speaking friends) are the low hanging fruits.

What’s next?

I’m letting a Google ad into the wild and let’s see how it works – more reports to follow : )

When Olga will return, she’ll have even more fans to code for! ^_^

P.S. KissYourWoman.com is a relationship nurturing tool. Join us!